The history of a partnership, through pictures, stories and metrics.

OPPORTUNITY

VML had been working with the state of Tennessee to reinvigorate their tourism industry. With a new commissioner taking office, our executive leadership and account teams wanted to strengthen the relationship with a gift that showed the history between our two organizations.

WHAT WE DID

I concepted, designed, and hand lettered a coffee table book filled with imagery, campaigns, and results from the work we created over the course of our relationship with Tennessee Tourism.

TEAM

Creative Director: Ryan Simonet
Copywriter: Allison Pierce
Art Director and Designer: Kaitlyn Bryan

This work was created at VML.