Background: VML had been working with the state of Tennessee to reinvigorate their tourism industry.
Assignment: With a new commissioner taking office, our executive leadership and account teams wanted to strengthen the relationship with a gift that showed the history between our two organizations.
Execution: I concepted, designed, and hand lettered a coffee table book filled with imagery, campaigns, and results from the work we created over the course of our relationship with Tennessee Tourism.
Creative Director: Ryan Simonet
Copywriter: Allison Pierce
Art Director and Designer: Kaitlyn Bryan
This work was created at VML.