A refined brand toolkit for an audio marketing start-up.

OPPORTUNITY

As Spoken Layer has matured, they realized the need for an enhanced brand toolkit to be leveraged organizationally to ensure their brand values were being consistently represented in all pitches, presentations, and newsletters.

WHAT I DID

First, audit all existing iterations of the logo and brand assets. Next, consolidate and refine colors, typography, and logo assets. Finally, create a series of templates for presentations, newsletters, and white papers to be used by teams to share work and company information, both internally and externally. I designed and built a series of components to be leveraged across Mailchimp and Google Slides to create a cohesive visual system. During this exercise, I also identified the need for consistent visual assets and created image standards and a custom icon kit to support content creation.

This work included:

• Branding

• System Design

• Art Direction

• Presentation Design

• Template Design

• Iconography

TEAM

Designer: Kaitlyn Bryan