Background: I created a pay-what-you-can community that offered pop-up yoga classes in various locations around Eau Claire, WI. The mission of the organization is to get people up and active while exploring their community and creating new friendships.
Assignment: Create a visual brand as well as an online presence that will keep the community engaged with the brand as well as each other.
Execution: Headwater: The source of a stream. Inspired by the lively rivers of the Chippewa Valley, Headwater focuses on harnessing the potential of each individual person and bringing them all together to form the powerful flow of a community.
Creative Lead: Kaitlyn Bryan
Copywriter: Thom Fountain
This work was created at Draft Design House.