Headwater: The source of a stream.

Inspired by the lively rivers of the Chippewa Valley, Headwater focuses on harnessing the potential of each individual person and bringing them all together to form the powerful flow of a community.

OPPORTUNITY

I created a pay-what-you-can community that offered pop-up yoga classes in various locations around Eau Claire, WI. The mission of the organization is to get people up and active while exploring their community and creating new friendships.

WHAT WE DID

Created a visual brand as well as an online presence that will keep the community engaged withthe brand as well as each other.

This work included:

• Branding

• Naming

• Wireframes

• Experience Strategy

• UX/UI Design

• Annotated Designs and Development Handoff

• Content Strategy

• Copywriting

TEAM

Creative Direction and Design: Kaitlyn Bryan
Strategy and Copywriting: Thom Fountain

This work was created at Draft Design House.