Background: Draft Design House is driven by it’s Midwest work ethic. It’s strong and loud while still being modest and refined.
Assignment: After two years of being inspired by vintage craftsmanship, the Draft team realized that as their skills matured their brand needed to as well.
Execution: I tightened up the typography, colors, and rules, and updated the look to coincide with a more digitally driven culture. But we made sure to hold on to a few handcrafted details, because every great project starts with a Draft.
Creative Lead: Kaitlyn Bryan
Copywriter: Thom Fountain
This work was created at Draft Design House.