Background: When Dell rebranded they knew they needed a new and more expansive icon set to represent their fast-growing number of products.
Assignment: Create a set of 184 icons utilizing Dell’s strict brand identity guidelines. With innovation happening all over the globe, the icons also needed to be recognizable in multiple languages and cultures.
Execution: I designed the icon set while working closely with the Dell Brand legal team, partner agencies, and my colleagues at VML. Once complete, I wrote and designed an asset guide specific to these icons.
Sr. Art Director: Kelly Anderson
Designer: Kaitlyn Bryan
This work was created at VML.