Background: Cygnet Lake Camp has some of the best fishing in Ontario and views that'll make your Instagram blow up, but it's served the same clientele for decades. As that population retires and ages out of summer treks, we had to shift the story with a new website and brand.
Assignment: We built a website that brought Cygnet Lake Camp into the 21st century, leaning on the camp’s natural beauty.
Execution: We played to the dichotomy of a perfect Cygnet vacation: a relaxing week up north, with easy adventures in reach. For the home page, we used IP address data to deliver dynamic copy for each visitor, tailored to their location and current weather report, telling them exactly what they were missing.
Creative Lead: Kaitlyn Bryan
Copywriter: Thom Fountain
This work was created at Draft Design House.